Ladbrokes can be traced back to 1886, when it was started by two commission agents specifically for horses trained at Ladbroke Hall, Worcestershire. By 1902 the operations had expanded and moved to London, where the name Ladbrokes was adopted.
Labrokes launched in Australia in late 2013 and has quickly became one of the most well known bookmakers in the country. They’ve done this through a successful ‘bet better’ marketing campaign on television and social media. They are known for the regularity of their improved odds, and ‘odds boost’ promotions, as well as their extensive racing coverage.
Ladbrokes offers a great joining bonus, which you are able to split into a number of smaller bets, maximising your chances of turning it into withdrawable money. Below is an exclusive joining offer that Betucate has sourced for you. Compare joining offers for all bookmakers here.
Ladbrokes promotions are usually centred around offering boosted odds, as opposed to money back or bonus bet offers. Indeed most weeks Ladbrokes will offer outrageously enhanced odds on at least a couple of events (typically on the favourites) with a generous maximum bet of up to $50. On top of this,’Odds Boost’ is a newly released feature whereby you can increase your odds above the market prices on an event of your choice once per day.
For a complete list of promotions across all bookmakers, please check out our complete list of Australian money back and bonus bet offers.
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Based on our cross sport analysis, we found Ladbrokes odds (with an average bookmaker margin, or ‘house edge’ of 4.6%) to be slightly better than the market average for online Australian bookmakers (4.7%). Whilst the odds may not compare to market leaders like pinnacle, if you are happy to concentrate more on featured sports, their ‘odds boost’ and other specials certainly make up for it.
Our analysis found that Ladbrokes (along with sister companies Betstar and Bookmaker.com.au) has strong, if not quite market leading, coverage across different sports.
However when it comes to bet types they offer on a given sport, they fall behind many other major Australian bookmakers and occupy a mid market position. That said, if you are sticking to popular sports, and common bet types, you are unlikely to notice the reduced coverage as the only significant difference is the reduced range of custom lines and player exotics.
Ladbrokes’ user interface has a simple and aesthetically pleasing design, which is generally responsive and easy to use. Their account management and bet placement functionality in particular is sleeker and easier to us than most. That said, they are let down by a few failings, such as the fact that popular or upcoming sports are not prioritised well, and that the sorting pattern of events within a sport is often confusing. Placing a bet also often requires more clicks than necessary.
If you’re joining multiple bookmakers to ensure you have access to the best odds and promotions (as we strongly suggest), then Ladbrokes will be near the top of the list. The ‘odds boost’ and regularity of their enhanced odds promotions is more than reason enough to have an account, and their slightly above average odds does mean that they will sometimes offer the best odds on a market. That said, if you’re looking to bet on niche sports or markets, then you will probably find yourself using other bookmakers more often.