Sportsbet first began operations in Darwin in 1993. After limited early success, and being sold when on the verge of bankruptcy in 2005, Sportsbet exploded as the market for online bookmaking grew and advertising in the eastern states of Australia was legalised. Irish bookmaker Paddy Power bought a majority stake in 2009, and subsequently the remainder in 2011. Since that time Sportsbet has gone from strength to strength through market leading promotions, heavy TV advertising, and prominent sponsorship deals. Through a continued emphasis on targeting casual and first-time punters, Sportsbet has maintained it’s status of being Australia’s largest bookmaker by user volume.
Sportsbet always has a joining offer for its customers, which gives the opportunity to have a bet on some high odds markets. To find out about the best ways to use this, read our article on how to make the most money from bonus bets. Below is an exclusive joining offer that Betucate has sourced for you. Compare joining offers for all bookmakers here.
Sportsbet are market leaders when it comes to money back promotions, especially on high profile sports. The golden age of promotions has seen Sportsbet offer money back up to as much as $100 on every game of AFL (if your team loses by 18 or less), and NRL (if your team loses by 8 or less). Though these offers have been paired back in recent times, with money back offers increasingly replaced by bonus bets, you’ll still find that it’s consistently one of the best in the business.
Sportsbet are also notable for their ‘justice’ refunds, where losing bets on controversial outcomes (such as when Nick Kyrgios tanked in Shanghai) are refunded.
For a complete list of promotions across all bookmakers, please check out our complete list of Australian money back and bonus bet offers.
Double Winnings On Big Bash
Receive double winnings up to $50 in bonus bets if your team scores 180 and wins
$150Exclusive Joining Link
Based on our cross sport analysis, we found the odds for Sportsbet (with an average bookmaker margin, or ‘house edge’ of 4.4%) to be quite a bit better than the market average for online Australian bookmakers (4.7%). Remember that for punters, a lower bookmaker margin is preferable.
Our analysis found that, when compared to it’s competitors, Sportsbet has one of the widest range of sports covered as well as being a market leader when it comes to their range of betting options. For those interested in tipping, Sportsbet also offers the best tipping competition of any bookmaker, with $1 Million on offer in their AFL and NRL tipping competitions each year.
If it isn’t the best, it is certainly close to being the best user interface in the market. The navigation on both the web and app platforms are very simple and intuitive, with ease of navigation to their promotional events. The load time is also exceptional when compared to other leading bookmakers like Unibet or Bet365.
For their range of promotional money back offers, exceptional market coverage, competitive odds, and great usability, Sportsbet is an absolute must join bookmaker. Join here for a great bonus offer upon sign up.