If you are looking to join Unibet, then be sure to read our comprehensive Unibet review below, and use our joining offer link to receive a $300 real money matched deposit of 120%!
Unibet was founded in 1997, only accepting telephone bets in the UK for its first few years. In 1999 Unibet established a web presence to accept bets online and quickly expanded to 50 countries within a few years. Unibet first came to the Australian market in 2012 through a takeover of Betchoice which had operated in Australia since 2001.
Unibet haven’t marketed themselves to the Australian market anywhere near as much as much as William Hill, Sportsbet, or Ladbrokes, which is likely the reason they are lagging behind their competitors when it comes to sign ups. However, they do offer a huge range of markets and betting options coupled with mouth watering joining offers that will surely see their customer base expand within the coming years.
Unibet has a great joining offer feature, whereby they match your deposit with real money. That is, if you stake $100 of this ‘bonus’ money on 1.90 odds, you’ll get $190 back (as opposed to the $90 you’ll get back from the ‘bonus bet’ money from other bookmakers). Whilst there are increased turnover requirements of 4x your bonus amount, you’re still much better off than with a matched bonus bet offer. Below is an exclusive joining offer that Betucate has sourced for you. Compare joining offers for all bookmakers here.
Unibet doesn’t regularly offer promotions that rival the market leaders, however they will usually reward customer loyalty by offering deposit bonuses to existing punters. As with their joining offer, what’s great about these bonuses is that they are real money as opposed to bonus bets. Other than that, they will usually offer enhanced odds on big matches such as State of Origin for new customers. We think if you haven’t joined yet you’ll be much better off taking advantage of the full joining offer on our site rather than these enhanced odds specials.
For a complete list of promotions across all bookmakers, please check out our complete list of Australian money back and bonus bet offers.
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Based on our cross sport analysis, we found Unibet’s odds (with an average bookmaker margin, or ‘house edge’ of 5.3%) to be a quite a bit worse than the market average for online Australian bookmakers (4.7%). Remember that for punters, a lower bookmaker margin is preferable.
Unibet is definitely one of the market leaders in terms of betting market coverage. Our analysis found that Unibet’s sports market coverage is one of the highest of any Australian bookmaker. We also found that Unibet was the best in the business when it came to their range of bet types, offering more ways to bet on a given sport (line bets, handicaps, exotics, etc) than any other Australian betting site.
Unibet’s user interface takes some getting used to, as they lay out their markets differently to other online bookmakers. When on a desktop navigating through markets is intuitive enough, however finding your current bets requires too many clicks (they annoyingly split out racing and sports bets). The mobile interface certainly needs an upgrade as the app takes too long to load, and does not allow authentication through pin codes or fingerprints like other Australian bookmakers. It can also be quite slow to load markets at times. That said, once you are in the usability is decent.
If you’re looking to join bookmakers for their joining offers, then Unibet, with their real money matched deposit offer has to be close to the top of the list. This coupled with their great, real money loyalty bonuses give you the opportunity to make great money if you can bet smart. Their wide range of markets and betting options also gives punters a world of opportunities in both the derivatives and futures markets. However, if you’re looking to make big and simple bets with good odds, consider joining Unibet alongside another online bookmaker.