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Bookmaker Reviews

Since entering the Australian market in 2013 by buying Tom Waterhouse, Sportingbet, and Centrebet, William Hill has been Australia’s fastest growing bookmaker.

A wide variety of market leading ‘money back’ promotional offers

‘Quickcode’ semi-automated live betting on all events.

A sleek app, with the ability for punters to stream live sports including: NBA, tennis, and global football leagues.

Ability to split bonus money into multiple smaller bets.

Low tolerance towards perceived abuse of promotional offers.

 

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One of the world’s oldest bookmakers, with origins dating back to 1886. Ladbrokes launched in Australia in 2013 and pride themselves on their innovative betting features and promotions.

Market leading ‘odds boost’ promotions available every week – generally on heavy favourites or player exotics.

Cash out or partial cash out option on major sports.

Ability to split bonus money into multiple smaller bets.

Low tolerance towards perceived abuse of promotional offers.

 

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Bet365 has established itself firmly in Australia since its launch in 2012. They house the largest range of both pre-match and in-play sports markets.

Huge range of markets and betting options

Live cash out/partial cash out.

Multi-bets can be placed on live markerts

Live streaming on an extremely wide range of sports.

Markets can be hard to navigate for beginners

 

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Unibet was founded in 1997 and is well established across many countries. They offer a matched deposit bonus of real cash (not bonus money) which is a huge differentiator.

Market leading bonuses, available on an ongoing basis for existing customers.

Low deposit turnover requirements.

Lines offered can vary from other bookmakers and can be slower to adjust than competitors.

No cash out option.

Mobile betting interface is slow to load.

 

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Sportsbet was established in 1993 and is one of the largest and most recognisable bookmakers in Australia.

Huge range of markets, exotics, and customisable lines.

Frequent money back promotions on major sports.

Live cash out/partial cash out.

Great mobile app and website interface.

Low tolerance towards perceived abuse of promotional offers.

 

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  • Specials

  • Joining offer

Luxbet is owned and operated under Tabcorp Holdings, and has been around since 2008. Luxbet generally offers very competitive sign up bonuses, but ongoing odds boosts and money back specials are lacking.

Easy to use betting interface

Large range of markets

Lack of odds boost or money back specials

 

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Palmerbet is an Australian owned bookmaker that launched in 2013. They have a reputation for ‘taking on’ favourites, and often offer lines and odds that differ from their competitors.

A range of lucrative weekly specials including enhanced odds and $2 lines.

Lines offered can vary from other bookmakers and can be slower to adjust than competitors.

Turnover requirements on bonus bet money are higher than other bookmakers.

 

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Crownbet, formerly Beteasy, is the foray of James Packer into the world of sports betting. Crownbet is an official partner of the AFL and is part of a broader market strategy that involves current and proposed casinos.

Regular deposit bonuses to existing customers.

Live streaming of every AFL game on the mobile app.

Lucrative cross-promotional offers with Crown Casino.

Money back specials are usually given only as bonus bets

 

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Formed by father and son bookmakers in 2007, Betstar was eventually acquired by Ladbrokes in 2014. Betstar has the same functionality and feel as Ladbrokes, with different betting promotions to take advantage of.

Easy to use interface including simple ‘multi-builder’.

Bonus bet money can be split into up to four equal bonus bets.

Lack of regular lucrative promotional offers or enhanced odds.

 

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Pinnacle is an international bookmaker with a unique market strategy based around extremely low bookmaker margins on a limited range of markets. They are also one of the few bookmakers that Australians can utilise to bet live online without making a phone call.

Industry leading odds, often better than betting exchanges.

Arbitrage friendly – Pinnacle doesn’t ban or limit accounts.

In-play betting through the site with the same low margins as pre-game (no phone call required)

No promotions, joining offers, or odds boost specials.

Less markets than other bookmakers, and doesn’t cater for exotics such as first goal scorer etc.

 

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bookmaker.com.au launched in 2012 and has since been acquired by Ladbrokes. Similarly to Betstar, the look and feel is the same as Ladbrokes with a different edge on their promotions and specials.

Bonus bet money can be split into up to four equal bonus bets.

Easy to use betting interface

Lack of regular money back or odds boost specials.

 

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  • Joining offer

Madbookie is a new Australian bookmaker established in 2015. They have been marketing their service solely through social media unlike other Australian bookmakers who tend to also advertise heavily on sports broadcasts.

Easy to use betting interface

Low odds turnover requirements for welcome bonus and promo bonus bets

Smaller range of markets than most bookmakers – however expecting this to expand as they mature

 

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One that only advanced punters in Australia will know of, Betrally is a global bookmaker. They are also one of the few bookmakers that Australians can utilise to bet live online without making a phone call.

Easy to use betting interface

Ability to bet live online without making a phone call on a huge range of markets

Deposits may be subject to currency conversion fees

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  • Joining offer

2 comments

  1. Hello, of course this piece of writing is actually nice and I have learned lot of things from it
    on the topic of blogging. thanks.

  2. Love that you can still bet live with Betrally and pinnacle, I had no idea!

    Betting advice on this site is good as well, thanks.

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